New Beauty Collection
Now available
Reintroducing the ULTA Beauty Collection!
- Introducing a new era of ULTA Beauty Collection products for the artist in you.
- They’re saying it’s our biggest glow up yet!
- Cruelty-free beauty with clean ingredients.
- See them all here, then shop in-store and get your glow on!
The new ULTA Beauty Collection is now available. Shop in-store for the best selection.
ULTA Beauty is the largest beauty retailer in the United States and the premier beauty destination, offering:
Makeup
Fragrance
Skin
Hair Care Products
Salon Services
Since opening its first store 30 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 25,000 products from over 600 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty’s own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin, brow, and makeup services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading ULTAmate Rewards loyalty program. Visit ULTA’s website for a collection of tips, tutorials, and social content and get inspired.